THE STARTING POINT
Include the date the items must arrive and whether there is a fixed event. Delivery, pack-out, production, samples, and artwork approvals all need to fit before that moment.
Work Backward From the Needed-By Date
Include the date the items must arrive and whether there is a fixed event. Delivery, pack-out, production, samples, and artwork approvals all need to fit before that moment.
Clarify the Specification Early
Late changes to product mix, quantities, artwork, packaging, or destinations can affect the route. Establish the essential requirements early and identify which decisions can stay flexible.
Plan the Approval Sequence
Decide who signs off on product selection, artwork, mockups, samples, and final production references. An approval schedule helps internal teams and suppliers work from the same expectations.
Review Production and Delivery Together
Lead time is project-specific. Selected products, decoration, packing, supplier availability, destinations, and shipping arrangements can all influence feasibility.
Confirm the Live Project Route
Concept timelines are planning aids. The actual schedule is confirmed once the specification, approvals, sourcing, and delivery assumptions have been reviewed.
What to Share in Your Brief
- Business goal and recipient type
- Estimated quantity and budget
- Needed-by date and delivery locations
- Branding, packaging, and evidence priorities
